Ford Puts Apple’s Siri Eyes-Free in Cars via Sync


Siri Eyes-Free in Cars via Sync

Ford Motor Company is teaming with Apple to create a safer and more convenient way to drive by installing Siri into their vehicles.

We’ve heard of the term “hands-free device”, and Siri’s “Eyes-free” device will go hand in hand with that, so to speak. Owners of Ford vehicles purchased in 2011 or later will be able to download a software update that adds this to their SYNC interface. The main focus is to keep the driver’s focus on the road, keeping their fingers away from a potentially distracting touchscreen.

With Siri installed in the car, users can take advantage of the voice recognition software to make a call, access their address book, set a reminder, check the weather, play music, send text messages, have them read out, look up locations, and get directions through Apple Maps. Plenty of cars have a similar voice-activated interface to use on command, but Ford believes Siri will be the most helpful to drivers since it’s a software system many people are already familiar with.

“SYNC, Ford’s entertainment and communications system, was designed to be flexible and updatable, just like other mobile technologies, so our customers are able to get the most out of their smartphones while behind the wheel,” said Sherif Marakby, director, Ford Electronics and Electrical Systems Engineering. “Siri Eyes-Free is another great voice-activated feature that not only adds convenience but helps our customers keep their eyes on the road and hands on the wheel.”

Paired with SYNC, it will make it easy on customers to get updates for the system. SYNC is the world’s leading entertainment and communications system, as it is installed in over 12 million vehicles around the world. It was a pioneer for voice-activated technology control over smartphones, all at an affordable price.

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