Electronic Arts Banks on Star Wars: Battlefront at E3

The major gaming company, Electronic Arts (EA), is banking on their new Star Wars video game, Star Wars: Battlefront. Battlefront is EA’s first game in a 10-year agreement between EA and Disney, who purchased Lucasfilm in 2012. The demo of Battlefront shown at E3 featured the Battle of Hoth from “The Empire Strikes Back” with highly detailed graphics. In order to capture the look of the game as faithfully as possible, the developer for this game, DICE, three dimensionally photographed the actual props and models used for the original films. DICE even created some of the game’s explosion effects to look similar to the 1970’s cinema effects rather than using realistic firestorms to ensure the game looked authentically Star Wars. Electronic Arts has been creating Star Wars games well before Disney’s takeover since the original films.

As the franchise of Star Wars continues to grow with the new set of films to be released, it will serve as a critical part of EA’s future. The company’s investment in the franchise is apparent as a select group of EA game makers were on set for the shooting of The Force Awakens to serve as useful experience to create their games. EA predicts to sell 9 - 10 million copies, however analysts consider this number conservative as they predict a least a twice of this amount will be sold.

In addition to Battlefront and future games, EA still continues to bring in income from mobile games and the 2011 mass multiplayer title, Star Wars: The Old Republic. At E3 2015, Electronic Arts announced an expansion to this MMO game titled Knights of the Fallen Empire. Knights of the Fallen Empire will roll out in seasons, with the first nine episodes of season one coming October 27th of this year then they will start releasing about an episode per month until the season ends. Current subscribers will receive the expansion in its entirety for free.

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